Work

Good stories, well told.

Our solutions have reached over 100 million viewers, across a range of different channels. Here are some of the brands and projects behind that number.

Brands

Brands we’ve had the pleasure of working with.

  • Domino’s
  • Fujitsu
  • Condor Airlines
  • Waitrose & Partners
  • CACI
  • Bicester Village
  • Thales
  • Moët & Chandon
  • Ruinart
  • LVMH
  • HSBC UK
  • Pink Lady
  • The Wall Street Journal

Includes work by Marc Ayres through BookMarc and in earlier agency and consultancy roles. Logos belong to their owners and are shown to illustrate past work.

Making it easier to order.

Leading UX and customer-journey improvements during the redesign and rebuild of Domino’s UK mobile app and website, from the menu and basket to how promotions work.

Domino’s website menu page design, showing pizzas grouped by range.
Domino’s mobile basket summary design.
Domino’s desktop basket summary design, with invalid products flagged.

Condor and Thomas Cook Airlines

A countdown worth opening.

Personalised pre-departure emails that help passengers get ready for their trip, and make it easy to add what they need: seats, baggage, meals, priority boarding and more.

Thomas Cook Airlines email design: “Hi Francis, your holiday countdown starts now!”, with seats, baggage and meal offers.
Thomas Cook Airlines email design listing what to sort before you travel.
Thomas Cook Airlines email design: “Less than three weeks to go until your holiday to Majorca.”

A consistent way to shop.

UX/UI, front-end creative, marketing and video across Waitrose’s ecommerce estate, including Waitrose.com and its Cellar, Florist, Gifts, Pets and Garden sites, with redesigned ecommerce journeys and consistent promotional design.

Waitrose promotional banner design with an offer roundel.
Waitrose promotional grid design, with three product offers.

How we can assist you

A range of ways to support your business requirements and goals.

Audience Approach

  • Customer Analysis
  • Persona Development
  • Conversation Analysis
  • Enhancing Segmentation
  • Social Listening
  • Onsite Behaviour Analysis
  • Influencer Mapping
  • Search Analysis

Content Strategy

  • Topic Architecture
  • Channel Setup
  • Timeline Analysis
  • Capturing Insights
  • Brand Content
  • Engagement Pieces
  • Content Databases
  • SEM Content Strategies

CRM Setup

  • CRM Content
  • Segmentation Strategy
  • Content Cycle Setup
  • Nurture Workflows
  • Social Channel Config
  • Site Tracking Integration
  • Pixel Tracking Setup
  • Custom Reports

Proposition Development

  • Campaign Theme
  • Headline Proposition
  • Construction of Offer
  • Social Proof Convincers
  • Value Elevators
  • Incentive Offer Plans
  • Engagement Devices
  • CTA Testing Plans

Optimisation & Delivery

  • Activity Review
  • Channel Development
  • Segmentation Testing
  • Conversion Optimisation
  • Performance Testing
  • Audience Optimisation
  • Amplification Opportunities
  • Campaign Scaling Plans

Our service foundation

BookMarc is built on three core pillars, creating a solid foundation for each of the services we offer.

  • Customer Experience (CX)
  • User Experience (UX)
  • User Interface (UI)

Let’s talk about what comes next.

Your next chapter starts with a conversation. It takes 15 minutes.